Why do we even NEED more flavor? What was wrong with the amount of flavor before? I bet these tortillas can't even produce a birth certificate! These are terrirust illegal immigrant tortillas, trying to force their native ways on our meals! They're taking over this fine nation one meal at a time! They have an agenda -- they don't care how much you like the flavor, they want you to have MORE of it! They're instituting tortilla law subversively! They're going to build tortilla temples on our hallowed sites of devastation! The fix is in!
WHAT IS GOING ON??????
Update: This, folks, is why I don't write when I'm hungry.
Update 2: My good friend Brad Carter (he of PhoneLosers of America fame) called Mission and got to the bottom of this. Listen (mp3) and laugh!