How to make a $5.00 cooler from Wal-Mart MUCH MUCH COOLER (and subsequently, make Joe a very happy boy):

Take 1 red Coleman cooler on clearance ($5.00 at Wal-Mart. We just went over this. Seriously, if you'd just pay attention the first time, this would go MUCH SMOOTHER), one gigantic Red Bull sticker given to you for X-Mas in 2003 by Mike Crawford, and one Mentally Incontinent sticker ($1.00 for 2, Mentally Incontinent Shop.